Facebook Creates Function to Provide Discounts and Offers

Published: April 13, 2012

With a presentation video and a dedicated page on its help center, Facebook announced yesterday a new service that will allow businesses to provide their followers with offers and discounts. The name of this service is Facebook Offers.

From now on, Facebook users will see offers in their news feed coming from the Like Pages they follow. To redeem any offer, they will have to click on a link saying "Get Offer," and then present it in a store, either in the screen of their mobile device or in a printed copy of an email they will receive.

By clicking on an offer's headline, users will be able to see its particular terms and conditions.

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